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Don Amott Parks
A king reclaims his crown.
Who doesn’t want to be a king? Since the 1970s, Don Amott Parks has been known as the King of Caravans, winning over generations of buyers with this catchy slogan and stunning Lincolnshire holiday parks.
Half a century later, the parks were winning five-star accolades and going from strength to strength, but the company’s marketing was stuck in the past. The website provided zero majesty, so the Kal Group creative team immersed itself in the parks. We stayed on their sites to truly understand what keeps patrons returning year after year – the bounty of activities, sports and entertainment, and the absolute tranquillity of living in the Lincolnshire countryside.
All this previously hidden facility is now on display throughout 60+ pages of an extensive new company website, which provides a depth of information, stunning photography, immersive video, and engaging copywriting. This high-quality content has restored the King of Caravans to his former glory – without losing sight of Don Amott Parks being excellent value for money.
A gateway to success
Ever get the feeling that your current marketing agency fails to understand the basics of your business? With over 25 years of industry insight, Kal Group is the leading digital marketing agency servicing holiday parks and leisure.
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