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Leisure World
Purify and project confidence.
Strip it back, boil it down, and let simplicity in. This was our mantra when rebranding the northeast dealership Leisure World.
Leisure World operates at the apex of the leisure vehicle industry, working between innovation and resilience. By removing chaos and clutter, we evolved the brand to reflect the company’s clean and dynamic business approach, which is now present in our rebrand.
Resilience was demonstrated by maintaining associations – the globe icon and solid colours – with innovation showcased in a strong typestyle. The essence of movement in the new logo represented the fast pace of the business. This purification was applied to scores of materials across all platforms and locations, including a new Leisure World Direct e-com accessory store and its recently renovated retail destination flagship store at Catterick.
We worked tirelessly with the client to remove the chaos and inconsistencies of the previous branding, creating and implementing an air of forward-thinking confidence, a new calm and simplicity, which its customers now love.
It's a numbers game
Our expert team provide tailored strategies based on data-driven results. Since we started managing this account, there has been a significant increase in enquiries of over 250%. Additionally, organic traffic has risen by 52.54% without any negative impact on user engagement.
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