Privacy Policy

What information we collect and why we collect it.


1.1 We appreciate your interest in our products and services and your visit to this website. Your privacy is important to us, and we want you to feel comfortable with how we use and share your personal information.

1.2 This policy sets out how Kal Designs Ltd. (Kal Group), based in the UK, handle your personal information, including when and why it is collected, used and disclosed and how it is kept secure.

1.3 You will find our contact details at the end of this policy which you can use if you have any questions, including how to update or access your personal information or make a complaint.

1.4 This policy may change, so please check this page from time to time to ensure that you’re happy with any changes.

1.5 This policy was last updated on 1st July 2021



2.1 Kal Designs Ltd. (Kal Group), please visit About Kal Designs Ltd. in Section 14. The ‘controller’ of your personal information will be the company in our group that you interact with or share your data. A controller is a company that decides why and how your personal information is processed.

2.2 Where this policy refers to “we”, “our”, or “us”, it’s referring to the company controller of your personal information.



3.1 We may collect and process the following personal information about you:

The personal information you give to us: This is Information about you that you give to us by entering information via our websites or our social media pages or by corresponding with us by phone, email or otherwise and is provided entirely voluntarily. The information you give us includes your name, contact details (such as phone number, email address and address), enquiry details and your opinion of our products.

In addition to the above, we will store personal information only if you share that information, such as filling out a contact form, survey, contest entry, or executing a contract. In such cases, we will store only the data we are allowed to keep based on your consent or under applicable legal regulations.

Personal information we collect about you: We store certain information about the browser and operating system you are using; the date and time of your visit; the status of interaction (e.g. whether you were able to access the website or received an error message); the usage of features on the website; any search phrases you entered; how often you visit individual websites; the names of files you access; the amount of data transferred; the Web page from which you accessed our website; and the Web page you visited after visiting our website, whether by clicking on links on our websites or entering a domain directly into the input field of the same tab (or window) of the browser in which you have our websites open. In addition, we store your IP address and the name of your internet provider for seven days for security reasons, in particular, to prevent and detect attacks on our websites or attempts at fraud.

We may obtain personal information about you from sources outside our business. This personal information is as described in the two paragraphs above.

3.2 Please see further How we use your Personal Information in Section 4 for details of the purposes we use the personal information we obtain from these sources and the legal basis on which we rely to process that information. The remaining provisions of this policy also apply to any personal information we obtain from these sources.

3.3 You are neither legally nor contractually obligated to share your personal information. However, certain features of our website may depend on the sharing of personal information. If you do not provide your personal information in such cases, you may not use those features or be available with minimal functionality.  



4.1 Where you have provided CONSENT

We may use and process your personal information where you have consented for us to do so for the following purposes:

  • to supply brochures and other material you have specifically requested from us;

  • to contact you via email, text message, post or telephone with marketing information about Kal Designs Ltd. (Kal Group) and other products and services (see Marketing section below for further details);

  • to process payments on your behalf, including but not limited to card payments taken over the phone to make payment of a deposit related to a service; and

  • to complete other processing activities that you have expressly requested us to complete or you have explicitly agreed to perform.

4.2 You may withdraw your consent for us to use your information in any of these ways at any time. Please see Withdrawing your consent in Section 8.4 for further details.

4.3 Where required to perform a CONTRACT with you

We may use and process your personal information where it is necessary to perform a contract with you or take steps at your request before entering into a contract with you, including, but not limited to, for the following purposes.

  • To exchange information for warranty/maintenance;

  • If you take a finance agreement with Kal Designs Ltd. (Kal Group) 

4.4 Where it is in your VITAL INTEREST

We may contact you if there are any urgent safety notices or prevent or reduce any potential harm to you or your business.

4.5 Requirements to comply with our LEGAL OBLIGATIONS

We will use your personal information to comply with our legal obligations, including (i) to assist HMRC, the Police, or any other public authority or criminal investigation body; (ii) to identify you when you contact us; and (iii) to verify the accuracy of data that we hold about you.

4.6 Where there is a LEGITIMATE INTEREST

We may use and process your personal information where we must pursue our legitimate interests as a business for the following purposes:

  • for analysis and profiling to inform our marketing strategy and to enhance and personalise your customer or visitor experience;

  • for market research to continually improve the products and services we provide

  • to administer our websites and for internal operations, including troubleshooting, testing, statistical purposes;

  • for marketing activities (other than where we rely on your consent), e.g. to tailor marketing communications or send targeted marketing messages via social media and other third-party platforms;

  • for the prevention of fraud and other criminal activities;

  • to undertake credit checks for finance;

  • to correspond and communicate with you;

  • to create a better understanding of you as a customer or visitor;

  • for network and information security for us to take steps to protect your information against loss or damage, theft or unauthorised access;

  • to comply with a request from you in connection with the exercise of your rights (for example, where you have asked us not to contact you for marketing purposes, we will keep a record of this on our suppression lists to be able to comply with your request);

  • for corporate restructure or reorganisation or sale of our business or assets;

  • for efficiency, accuracy or other improvements of our databases and systems, e.g. by combining methods or consolidating records our group companies or we hold about you;

  • to enforce or protect our contractual or other legal rights or to bring or defend legal proceedings; and

  • for the general administration of queries, complaints, or claims and to send service messages to you.

  • To provide information to government bodies or agencies for administration purposes.  



5.1 Group companies

We may share your information with other companies within the Kal Designs Ltd. (Kal Group) group. They may use your personal information in the ways set out in How we use your Personal Information in Section 4, in connection with products and services that complement our range of products and services, for example, finance products.

Please visit About Kal Designs Ltd. (Kal Group) in Section 14 for the details of our group companies with whom we may share your personal information.

5.2 Our suppliers and service providers

We may disclose your information to our third-party service providers, agents, subcontractors and other organisations to provide services to us or directly to you on our behalf. Such third parties may include cloud services providers (such as hosting and email management) or advertising agencies, administrative services or other third parties who provide services to us.

When we use third-party service providers, we only disclose any personal information necessary to provide their service. We have a contract in place that requires them to keep your information secure and not to use it other than following our specific instructions.

5.3 Other ways we may share your personal information

We may transfer your personal information to a third party if we sell some or all our business to any third party or as part of any business restructuring or reorganisation. We may also transfer your personal information if we’re under a duty to disclose or share it to comply with any legal obligation, to detect or report a crime, to enforce or apply the terms of our contracts or to protect the rights, property or safety of our visitors and customers.

However, we will always take steps to ensure that your privacy rights continue to be protected.



6.1 Any personal information supplied may transfer to countries outside the European Economic Area (EEA). Third-party service providers are, from time to time, located in a country outside of the EEA. These countries may not have similar data protection laws to the UK.

6.2 If we transfer your information outside of the EEA in this way, we will take steps to ensure that appropriate security measures are in place, intending to ensure that your privacy rights continue to be protected as outlined in this policy. These steps include imposing contractual obligations on the recipient of your personal information or providing that the recipients subscribe to ‘international frameworks’ that aim to ensure adequate protection. Don’t hesitate to contact Kal Group using the details at the end of this policy for more information about the protections we put in place and obtain a copy of the relevant documents.

6.3 If you use our services outside the EEA, your information may transfer outside the EEA to provide you with those services.



7.1 If we collect your personal information, several factors decide the length of time we retain details,  including the purpose of using that information and our obligations under other laws.

7.2 We do not retain personal information in an identifiable format for longer than is necessary.

7.3 We may need your personal information to establish, bring or defend legal claims, in which case we will retain your personal information for seven years after the last occasion on which we have used your personal information in one of the ways specified in How we use your Personal Information in Section 4.

7.4 The only exceptions to this are where:

  • the law requires us to hold your personal information for a more extended period or delete it sooner;

  • you exercise your right to have the information erased (where it applies), and we do not need to hold it in connection with any of the reasons permitted in this section 7 or because of a requirement by law (see further Erasing your personal information or restricting its processing in Section 8.6);

  • and in limited cases, the law permits us to keep your personal information indefinitely provided we put certain protections in place.


  • We will retain this information for seven years, from the end of the finance agreement where credit checks are complete.



8.1 Your ‘data subject’ rights:

You have several rights to your personal information under data protection law. About certain rights, we may ask you for information to confirm your identity and, where applicable, to help us to search for your personal information. Except in rare cases, we will respond to you within 30 days after receiving this information or where you require no such information after receiving your request.

8.2 Accessing your personal information

We can supply a copy of the data we maintain. Enquire via email. We may decline your request is personal information if this concerns other individuals or we have another lawful reason to withhold that information.

8.3 Correcting and updating your personal information

The accuracy of your data is important to us, and we are working on ways to make it easier for you to review and correct the information that we hold about you.

In the meantime, if you change your name or address/email address, or you discover that any of the other information we hold is inaccurate or out of date, please let us know by contacting us in any of the details described at the end of this policy.

8.4 Withdrawing your consent

Where we rely on your consent as the legal basis for processing your personal information, as set out under How we use your Personal Information in Section 4, you may withdraw your consent at any time by contacting us using the details at the end of this policy. If you would like to withdraw your consent to receiving any direct marketing to which you previously opted-in, you can also do so using our unsubscribe tool. If you withdraw your consent, our use of your personal information before you start is still lawful.

8.5 Objecting to our use of your personal information and automated decisions made about you

Where we rely on our legitimate business interests as the legal basis for processing your personal information for any purpose(s), as outlined under How we use your Personal Information in Section 4. You may object to us using your personal information for these purposes by email. Except for the purposes we are sure we can continue to process your data, we will temporarily stop processing your personal information in line with your objection until we have investigated the matter. If we agree that your complaint is justified following your rights under data protection laws, we will permanently stop using your data for those purposes. Otherwise, we will provide you with our justification for why we need to continue using your data.

You may object to us using your personal information for direct marketing purposes, and we will automatically comply with your request. If you would like to do so, please use our unsubscribe tool.

You may also contest a decision made about you based on automated processing by contacting the data protection department.

8.6 Erasing your personal information or restricting its processing

Email us if to ask for your personal information to be removed from our systems. Unless there is a reason that the law allows us to use your personal data for longer, we will make reasonable efforts to comply with your request.

You may also ask us to restrict the processing of your personal information in the following situations:

  • where you believe it is unlawful for us to do so,

  • You have objected to its use, and our investigation is pending, or you require us to keep it in connection with legal proceedings.

In these situations, we may only process your personal information if we have your consent or if we are legally permitted to do so, for example, for storage purposes, to protect the rights of another individual or company or in connection with legal proceedings.

8.7 Transferring your personal information in a structured data file

We rely on your consent as the legal basis for processing your personal information or need to process it in connection with your contract. As set out under Section 4 How we use your personal information, you may ask us to provide you with a copy of that information in a structured data file. We will give this to you electronically in a structured, commonly used and machine-readable form, such as a CSV file.

You can ask us to send your personal information directly to another service provider, and we will do so if this is technically possible. We may not provide you with a copy of your personal information if this concerns other individuals or we have another lawful reason to withhold that information.

8.8 Complaining to the UK data protection regulator

You have the right to complain to the Information Commissioners Office (ICO) if you are concerned about the way we have processed your personal information. Please visit the ICO’s website for further details.



9.1 Security measures we put in place to protect your personal information

All companies within the Kal Designs Ltd. (Kal Group) use technical and organisational security measures to protect the personal information supplied by you and managed by us against manipulation, loss, destruction, and access by third parties. We continually improve our security measures in line with technological developments.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your data, we cannot guarantee the security of your information whilst in transit to our website, and any transmission is at your own risk.

We have given (or where you have chosen) a password that enables you to access an account; you are responsible for keeping this password confidential. We ask you not to share your password with anyone.

9.2 Use of ‘cookies.’

‘Cookies are small pieces of information sent to your device and stored on its hard drive to allow our websites to recognise you when you visit. For information on the cookies, their use and their features, view our cookie policy.

9.3 Links to other websites

Our website may contain links to other websites run by other organisations which we do not control. This policy does not apply to those other websites and Applications‚ so we encourage you to read their privacy statements. We are not responsible for the privacy policies and practices of other websites and Apps (even if you access them using links that we provide). We provide links to those websites solely for your information and convenience. We expressly disclaim responsibility for their content, privacy practices and terms of use, and we make no endorsements, representations or promises about their accuracy, content or thoroughness. Your disclosure of personInformationion to third party websites is at your own risk.

In addition, if you linked to our website from a third-party website, we cannot be responsible for the privacy policies and practices of the owners and operators of that third party website and recommend that you check the policy of that third party website.



10.1  We want the content of our websites to match your preferences as closely as possible, thereby improving what we offer you. To identify general areas of our websites, we use the following analysis tools: Google Analytics.

10.2  When we employ these analytics tools, information may be transferred to servers located in the US and processed there. Please note the following: From the standpoint of the European Union, the United States does not provide an “appropriate level of protection” meeting EU standards for the processing of personal information. However, we apply an equivalent level of protection by using appropriate transfer mechanisms.

10.3  If you do not wish us to use the analytics mentioned. You may permanently object to the practice by (opt-out). We will comply with your rejection by placing an opt-out cookie in your browser. This cookie will only indicate that you have opted out. Please note that, for technical reasons, an opt-out cookie affects only the browser in which it is installed. If you delete the cookie or use a different browser or device, you will need to opt-out again.

10.4  Below, you will find information about the providers of the analytics tools and the respective opt-out procedures:

Google Analytics from Google Inc. (“Google”  ):

You can prevent your data from being transferred as well as collected and processed by Google. Google providInformationion about this at the following link:

Facebook Ireland Ltd “Facebook””)

To opt out of Facebook Pixel analysis, you can follow this link: 


11. Targeting and Retargeting

11.1 We use so-called targeting, retargeting and cookie-less technologies to tailor our online marketing (e.g. banner ads) more specifically to your needs and interests.Google Search Ad, Google Display, Facebook Pixel, Leadfeeder, Linkedin, Hotjar & HappyFox. These are monitored and used when you visit other websites that work together with the providers of these (re-)targeting technologies to inform you while meeting your interests as closely as possible.

Cookies located on our websites and on the websites of others register your interest in our products and services. In the process, random identifiers (so-called cookie IDs) are used which are not brought into connection with your name, your address or personal information, even if the information is known to us (e.g. from an existing contractual relationship) unless you have consented to this.

Further Information about the above technologies from the respective providers, and the associated processing of personal data, can be found at the following links:


Facebook Ireland Ltd., Dublin, Ireland:





You can manage and deactivate the use of cookies on the following websites for the technology providers listed there or in your browser, as explained in our cookie statement:

During the retargeting process, we may also colleInformationion about your interest in the products and services of our retargeting partners.

When these targeting and retargeting tools are in use, some data may be transferred to servers located in the United States and processed there.

For legal reasons, the use of the tracking and (re-) targeting technologies is sometimes only possible with your express consent (so-called opt-in see Section 8). 

11.2 Use of online marketing products – Opt-in

We only use online marketing products from Google (e.g. Search Ad, Display & Video 360), Facebook (so-called Facebook Pixel), Leadfeeder, Linkedin, Hotjar & HappyFox. with your express consent, which you can grant by clicking on the Agree button in the so-called Cookie Information Layer Opt-in). We store this consent in a cookie on your device so that you are not asked for permission again each time you visit our websites and for legal reasons. Also, on our servers with the IP address and a timestamp; we delete information on or restrict its processing if you withdraw your consent or 6 months at the latest after your last visit to our websites.

Should you change your mind at any time, you can withdraw your consent by clicking on the link at the bottom of the cookie policy page.

Withdraw consent to online marketing products from Google and Facebook.

To delete cookies set with your consent when visiting our websites after your consent to these online marketing products is withdrawn, please visit the following websites or delete the cookies in your browser as explained in our cookies statement:


Facebook and Instagram:



12.1 We may collect your preferences to send you marketing information directly from us by email/SMS(where applicable), including:

  • if you register to receive marketing via email, SMS, phone or mail; or

  • if you request a callback.

We will only do so if you have consented to receive such marketing information directly from us.

12.2 We may contact you with targeted advertising delivered online through social media and platforms (operated by other companies) by using your information or use your information to tailor marketing to improve its relevance to you unless you object.

12.3 We will only share your data with recommended third parties to contact you with marketing information about their products and services where you have indicated that you would like us to do so. Please use the link on the page requesting your consent to find out more about these third parties. Once shared, the relevant third-party’s privacy policy will apply to their processing of your personal information, not ours. If you’d like to opt out of receiving marketing from a third party after providing your consent, you can do so at any time by contacting the relevant third party directly.

12.4 If you opt-in to receiving marketing from our recommended third parties, you will receive marketing from the third parties listed in the table below via your preferred communication methods indicated by you:

Our group companies.

Our Authorised Retailers:

(Legal name / Trading as):

Kal Designs Limited / Kal Group


12.5 From time to time, we may ask you to refresh your marketing preferences by confirming that you consent to continue receiving marketing information from us.

12.6 You have the right to opt-out of receiving marketing. Please see Withdrawing your Consent in Section 8 and Objecting to our use of your information and automated decisions made about you in Section 8 for further details on how you can do this.



We will notify any changes to this policy by posting an updated version on our website. Any changes will affect the date we email or post the modified terms on our website, whichever is earlier. We recommend you regularly check for changes and review this policy when you visit our website. If you do not agree with any aspect of the updated policy, you must promptly notify us and cease using our services.



If you have any questions, suggestions or complaints about the processing of your personal information or wish to contact us to amend/update your marketing preferences with Kal Group, please get in touch with us:

Units 3B & 3C, The Pattern Store, Station Approach,Marshall’s Yard Retail Park, Gainsborough, Lincolnshire. DN21 2AU

Email: [email protected]

Telephone: +44 (0)1427 610127

Let’s talk!

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