Coachman Caravans


Corporate identity, brand strategy, digital processing, digital ecosystem, on and offline marketing & printed literature

The road to freedom.

Coachman embraced its past and present to create its new future identity. The Kal Group creative team delved into Coachman’s archives to uncover the heart, soul and heritage of the family-run caravan Brand.

Our drive was to emulate what Coachman represents within the industry and to its customers; an approachable and dynamic brand with heart, whilst also capturing the essence of the founding Coachman brand from 1962.

We fused the company’s history and the future together within this new brand, which was launched across all Coachman marketing channels to a collective praise and industry accolade. The decision to re-energise the brand has helped gain the company a solid 13% increase in market share, and assert Coachman’s position as the UK’s leading luxury caravan brand, all whilst in the midst of a global pandemic and industry shut down.  

A relationship founded on trust

Kal Group partnered with Coachman in 2015. Since then, our relationship of mutual respect and trust has developed their brand into what we see today. As the year’s pass their marketing matures further with its silk rich tones and desirable finesse, placing Coachman caravans confidently ahead of the competition.

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Let’s talk!

We can evolve your brand strategy and advise you on how to get the most from your business and your customers.