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GM Coachwork
Accessibility on the road and online
Access is a fundamental principle that runs through every vehicle GM Coachwork manufactures. Kal Group wanted to bring this same level of openness to their online presence by focusing on three primary emotions people experienced when owning or using a GM Coachwork vehicle; Joy, Freedom and Equality. These principles were applied across a family of seven websites over a 12-month roll-out. Each new website adopted our revised GM Coachwork brand strategy and drove game-changing results for the business.
Each GM Coachwork website is supported by a managed programme of search optimisation and digital marketing, all fully tracked and maintained by our qualified Google Partner status team. Our team ensured the upkeep of consistent visitor footfall, which delivered a 225% increase in enquires across GM Coachwork’s network of websites.
Constant improvments
Evolve or die. Sounds harsh, but the internet is a ruthless, fast-moving sales environment. We don’t sleep on our watch – we’re constantly evolving our customer’s websites, applying new changes and features to keep sites away from extinction. Each update is based on hard facts taken from learned user behaviour and interactions. Wakey wakey. Let’s talk.
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