Lowdhams

Client

Lowdhams Leisureworld

Services

Corporate identity, brand strategy, digital processing, digital ecosystem, on and offline marketing & printed literature

A 360° approach

1966 was a great year – England won the World Cup and the world of caravans saw the launch of Lowdhams. Decades on, we’re now championing Lowdhams as pioneers in the leisure industry with their customer-first philosophy. Our partnership embraces 360-degree marketing, from initial touchpoint to purchase and beyond. Working through their website and social media channels together, we explored and traced every step of a user’s journey to improve trust, experience, and ultimately witnessed users convert into happy customers.

Once customers were on board, we advocated extending their relationship further via the My Lowdhams loyalty programme. This is comprised of email newsletters, digital discounts, an online user profile and a booking facility for exclusive member events, all of which grows customer trust, re-engagement and retention. As such, further bottom-line gains are now made from customer longevity.

Lowdhams also experience the benefits of our Google and Facebook Partner approved marketing team. By investing in a managed search optimisation and digital marketing programme, we guarantee a consistent flow of visitor footfall and enquiries from Lowdhams’ websites and social advertising.

Adapt to survive

When other caravan and motorhome dealerships closed their doors completely during Covid-19, we encouraged Lowdhams to maintain a relationship with its customers. Lowdhams kept in regular contact with their customers using email marketing to advise, and introduced NOVAS to reassure its patrons that Lowdhams was doing all it could to keep visitors and staff safe.  

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We are specialists in mobile leisure let us advise you on how to get the most from your business and your customers.