Spinney

Client

Spinney Caravans & Motorhomes

Services

Corporate identity, brand strategy, digital processing, digital ecosystem, on and offline marketing & printed literature

Launch website

Inventing the future

John F Kennedy stated, “…Change is the law of life. And those who look only to the past or the present are certain to miss the future.” Spinney lives and breathes this philosophy, always looking beyond the now for their business. As one of the UK’s leading caravan and motorhome retail brands, they have a hunger for network dominance. Working alongside Kal Group since 2015, together we have integrated this future thinking into Spinney’s marketing. With each new development release intent on making further market gains, together we continue to work in a creative space that does not yet exist in the industry.

From the creation of the brand and digital ecosystem to innovative navigation and unique search facilities, our results speak for themselves. Spinney has embraced the digital retail space and understands the online showroom is the new forecourt of the mobile leisure industry. Spinney had the foresight to increase its digital advertising output throughout the Covid-19 pandemic, knowing that new staycation buyers could still be acquired online even if they could not visit instore. Our Google and Facebook advertisements exposed over half a million visitors to the Spinney website, brand and services, whilst other retailers could not be found. Playing the long game elevated the Spinney name in the absence of others, delivering record numbers of enquires and sales on opening day and beyond.

Brand integrity and consistency

With each new retail location Spinney opens, brand consistency is applied to create unity across its network – a single image and voice which customers and visitors trust. Brand solidarity is a key quality which consumers have come to expect, both online and offline. If you’re looking for a marketing agency to expose, refine and boost what customers love about your brand, let’s talk. It’s what we do.

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website visitors during Covid lockdown
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increase in visitors submitting enquires

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